Santa Barbara Business

Santa Barbara Business


As far as industry is concerned, Santa Barbara’s got their hands in quite a few cookie jars. With so much money here in this city, a lot of folks are searching for ways to invest it. Investment consulting is a huge industry in Santa Barbara with companies like Strategic Wealth Management, Charles Schwab, and Vida Wealth Partners and a wealth of others located in the heart of downtown.

And then there was the wellness industry. Forecast to be the next trillion-dollar industry, everything involving wellness is exploding all over the world and Santa Barbara is no exception to the outpouring of people that are investing in it. The city’s glamorous location calls for a year round bathing suit body and Santa Barbara locals will do anything to attain those ever elusive rock hard abs. Personal training, gym memberships, athletic equipment of all sorts, yoga, pilates, zumba, aqua aerobics, Herbalife, and all of the above. Every glimpse of the ocean calls for a new diet regimen, an extra kick-boxing class, one more hour a week with the personal trainer. Obesity became an epidemic years ago, and heart disease is the leading cause of death in our country. With convenience far outweighing a healthy lifestyle, people have resorted to fast food and a lack of exercise as a means of coping with a busy lifestyle. Santa Barbara doesn’t seem to have the same problem as the rest of the country. With UCSB fighting for the number one spot as the fittest school in the nation, the wellness industry is exponentially growing here in Santa Barbara. We’ve got all sorts of athletic clubs, country clubs, exclusive clubs, expensive clubs. The wellness industry is doing well here in Santa Barbara and the fitness statistics of our city will prove it.

The central coast is known for its wine. With both Santa Barbara and the Santa Ynez Valley generating outrageous amounts of wine, it’s no wonder viticulture has become a 500 million dollar industry. Modern wine-making began at Santa Barbara Winery in 1962 and since then, wineries have sprouted up all over Santa Barbara County and the Santa Ynez Valley. In 2004 the movie Sideways came out making Santa Ynez and its wine industry all the rage of the central coast. Everyone had some tucked away in the cabinet somewhere, aging to perfection. Wine is classy. Santa Barbara is classy. It seems only fitting that the two would run away together hand in hand as the sun sets majestically over the horizon.

And then there was tourism. Santa Barbara is a conglomerate of travel agencies, hotels and resorts, fine-dining restaurants, and waterfront activity centers. People flock here from all over the world to get a taste of the southern California sunshine, and what better place to vacation than the American Riviera. We’ve got year round Mediterranean climate and a glassy blue ocean to enjoy. The shopping and nightlife are exceptional. The atmosphere is something worth experiencing, and the amenities of this laid-back city are overwhelming. Hence the exploding tourist industry. Everyone wants to spend some time re-booting and re-vamping themselves in this place, and they’ll spend loads of money on people willing to make that happen for them.

Due to the always-growing tourism industry, the hospitality industry is sky-rocketing as well. With cheap-o motels piled on top of slightly more classy hotels, clumped on top of quaint little inns, stacked upon world-renowned resorts, Santa Barbara has outrageous amounts of places to lay your head at night. No matter what your budget is, we’ve got something for you. Hospitality. It’s second nature to us. And Motel 6 was founded in Santa Barbara. So there.



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